3D video to drive technology
Sectors
- Corporate
Know-how
- Film and Video
Automotive innovation brings the general public into its universe.
Situation & challenge
Transpose BtoB notoriety to a general public target.
Valéo is a cutting-edge company specializing in automotive engines and technologies, highly renowned among manufacturers but unknown to the general public. With a new strategic ambition and future BtoC innovations, the brand wants to change the trend.
Strategic Axis
Always by your side, even if you ignore it.
Valéo innovations, as well as the diversity of technologies developed that meet all their expectations, are an integral part of driver journeys. It is up to us to show them this truth.
Concept
The mobile city of all possibilities.
We designed a full 3D video, very pop and fun, which contrasts with the usual codes of the sector. It presents the different types of driver and parallels the history of Valéo technologies. The younger the driver, the more recent, and even prospective, innovations that make his journey possible.
