Express delivery from Sushi Shop.
Sectors
- Food
Know-how
- Identity / Branding
Sushi Shop responds to the competition on delivery.
Situation & Challenge
In front of the competition
Sushi Shop has built its reputation on the quality and freshness of its products. Today, the catering company wants to offer part of its card for express delivery to counter competing solutions. How to name and present this new service?
Creative idea
The essentials, a quality concentrate in 25 minutes.
While consumers are more and more sensitive to the delivery time, we wanted to highlight the time and patience it takes to master the art of sushi, or to harvest quality grains of rice. Thus it is all the attention of the brand that is valued, intelligently contrasted with 25 short minutes of waiting.
Identity
Contrast, efficiency and elegance.
In its premium case, the “Essentials” charter is expressed in finesse to underline the quality of the service and the products offered by Sushi Shop. Around the naming of the product, different formats have been developed for the site, print display and social networks.
The Idea
By comparing with the time required to produce a quality product, the speed of the service is highlighted, in a striking contrast.
By comparing with the time required to produce a quality product, the speed of the service is highlighted, in a striking contrast.
