A handmade contest for artisans
Sectors
- Retail
Know-how
- Brand content
Rewards
- CSS Design
Closest to manual skills with Société Générale
Situation & Challenge
Address emotionally a target ignored by banks
The target 16-21 year old apprentice craftsmen is often abandoned by the banks in favor of post-bac students and young workers. Societe Generale wants to show that it understands this target with a digital experience that makes an impression
Stratégie
Diversity of professions and proximity of services
You can only offer a tailor-made service if you really care about your client. From this starting point, we wish to demonstrate that Société Générale knows the craftsmen and their needs in great detail. To prove it, we are setting up a contest to invite the public to discover the craftsmen through the brand.
Creative idea
Hands and craftsmen
The craftsmanship involves tools, all of which are handled by hands that are expert in their field. We filmed the hands of craftsmen at work, to offer users intriguing videos to guess the job hidden behind the know-how. A contemplative and crafted rendering, like the star jobs.
