An "al dente" identity for Pizzikotto

With almost 35 restaurants in Italy, Pizzikotto has made a name for itself in Italy and is now preparing to conquer France.

But our market has a very particular and clichéd perception of Italian cuisine.

How can we make our mark when the Italian recipe cannot be copied as it is?

The French Italian restaurant market oscillates between traditional stereotypes (clichés of the Trattoria, with white and red checkered tablecloths, fake parmesan cheese in the window…) and exaggerated eccentricity (more modern restaurants that play on pop codes, with little fidelity to reality).

The result: between the ultra-traditional and the ultra-instagrammable, everything seems disconnected from the real Italy.

A perfect niche for Pizzikotto, which relies above all on good products and a neighborhood Trattoria spirit that allows us to travel through different regions of Italy.

Whether in the identity or in the restaurant experience, we wanted to bring Italian traditions up to date.

By purifying the vintage codes associated with Italy, and giving them a modern treatment, the Pizzikotto identity winks at this well-known universe, without falling into postcard cliché.

Flat tints of color, lithographs… subtle touches underline the heritage of Italian culture, without remaining stuck in the past.

This almost minimalist approach leaves more room for the essentials: beautiful products, sublimated and enhanced to make mouths water.