A new voice for the consulting professions
Sectors
- Public sector
Know-how
- Brand strategy and advice
- Identity / Branding
We created the brand to make a career
Situation & challenge
Understanding professions to inspire careers
While everyone has heard of the consulting profession, it’s still difficult to clearly understand the role it plays on a day-to-day basis.
It’s against this backdrop that Sweet Punk has set itself the ambition of transforming the often abstract perception of these professions into a concrete and seductive vision, thus encouraging young talent to take up these promising careers.
Strategy
Uniting the consulting professions around a strong common idea
Drawing on the skills shared by our consultants, it was clear that enhancing the value of consulting began by promoting non-linear careers.
Learning, unlearning, relearning and being enriched by new perspectives: the dynamism of their daily lives is the key to ideas that change the world.
The ASK FOR CONSEIL brand is built on this central truth.
Creative idea
The voice of change
Inspired by the various interactions between consultants and their targets, the brand highlights the communicative and educational dimension of the consulting profession.
The graphic system is made up of modular blocks, like dialogue boxes, within a flexible environment that illustrates the freedom of action of consultants in shaping the world of tomorrow.
The logotype
The Ask For Conseil logotype is the main element of the visual identity. It is used on all brand materials.
Its three-line layout echoes the narrative and communicative dimension of the name. The coloring of the word “conseil” highlights the sector of activity concerned.
