Sweet

Objects connected to life.

Sectors
  • Tech
Know-how
  • Film and Video

Objects connected to life.

Situation & Challenge

Stand out from the competition

Nokia wants to install its health range through 3 flagship connected products: Steel, Body and Body plus. But how do you emerge in a sector as competitive as it is codified?

Creative Idea

Health: the right place for Nokia.

Is high tech competition represented in pop, immaculate or show-off worlds? Withings / Nokia relies on product demonstrations as close as possible to the reality of its consumers. A sobriety full of complicity and authenticity.

Film direction

Enhance the daily lives of users.

Simplicity and normality can be full of riches. This is what the 3 films made with Nokia prove. The creations elegantly present the brand’s assets in the daily lives of users.

You should think bigger