Objects connected to life.
Sectors
- Tech
Know-how
- Film and Video
Objects connected to life.
Situation & Challenge
Stand out from the competition
Nokia wants to install its health range through 3 flagship connected products: Steel, Body and Body plus. But how do you emerge in a sector as competitive as it is codified?
Creative Idea
Health: the right place for Nokia.
Is high tech competition represented in pop, immaculate or show-off worlds? Withings / Nokia relies on product demonstrations as close as possible to the reality of its consumers. A sobriety full of complicity and authenticity.
Film direction
Enhance the daily lives of users.
Simplicity and normality can be full of riches. This is what the 3 films made with Nokia prove. The creations elegantly present the brand’s assets in the daily lives of users.