The call for a professional revolution
Sectors
- Corporate
- Employer brand
Know-how
- Identity / Branding
New work order: manifesto video for the largest European freelance community.
Situation & challenge
Bringing the repositioning of the brand to life.
Malt, the famous freelancing platform, wants to move up a gear and switch from a start-up image to that of a company firmly anchored in the professional landscape. The brand asks Sweet Punk to embody this scale-up through a video manifesto: new work order.
Strategy
Choice, a driver of change.
How can a new, more flexible, more modern way of working be brought to light without devaluing traditional functioning? By championing choice as a vector of fulfillment for the freelancer and for the company, Malt unites around values that speak to everyone: evolution, agility, responsiveness.
Creativ idea
Humanity and authenticity.
The spot features real freelancers, far from the stereotypes of start-ups and video image banks. A way for the brand to prove its understanding of the target and to highlight it in a dynamic and moving montage that reinforces the text of the manifesto.
