Low-carbon branding for Impact Plus

In today’s digital age, online advertising is an essential business driver for companies, but it is also a major energy consumer, responsible for 4% of greenhouse gas emissions.

A pioneer in its market, Impact Plus is committed to reconciling advertising performance and energy efficiency by helping brands to measure and optimise the carbon impact of their online campaigns.

As a fast-growing company, Impact Plus wanted to strengthen its market position and enhance its credibility in the face of a rapidly expanding competitive ecosystem.

To reinvent Impact Plus’ branding, our ambition was to reconnect the brand’s mission and identity to give meaning to its promise: minimise impact, maximise performance.

Carried along by an ultra-effective minimalist style, Sweet Punk created a new graphic territory and a website with a controlled carbon footprint.

From the extensive colour palette and typographic choices to the technical solution chosen, everything has been designed to limit the environmental impact.

As the main component of image resolution, the symbolism of the pixel is the starting point for our thinking.

The new graphic language devised by Sweet Punk aims to hijack and reinterpret the visual codifications of image compression, the main solution for reducing our digital footprint.

Colour gradations, saturation effects, geometric and linear shapes create a ‘pixelated blur’ effect, for a macro dive into the heart of the image.

Mission accomplished for impactful branding that meets the need for neutrality, while adopting a truly innovative graphic approach.