A well-viewed digital interface for opticians.
Sectors
- Corporate
Know-how
- Identity / Branding
Essibox, between high expertise and optical popularization.
Situation & Challenge
Essibox, customer relations are visible
A major player in professional optics, Essilor wishes to develop a client tracking tool for eye care professionals. How to seduce the BtoB target without excluding the end consumer from the experience?
Strategy
Create a dialogue between experts and customers
Essibox allows customers to identify themselves using a RIFD smart card and to provide experts with the results of their previous exams. To avoid the information being one-sided, we choose to create a set of educational content (text, diagram, video). The popularization tools are reassembled to the consumer according to the characteristics of his eye. Tailor-made support for the customer journey according to their understanding needs.
