Attracting future talent for animation

ESMA is a school of applied arts that trains future decision-makers capable of questioning the meaning of their creation, so that they can design tomorrow’s works that will shape the world.

A multi-faceted target group with aspirations and expectations that are often far apart, around a single positioning ‘ART IS SERIOUS’.

By pre-empting the graphical territory of key players in the sector and statutory codes, significant for the quality of teaching and future great career opportunities.

In the age of all things digital, it was essential to question the approach of the traditional school showcase site, and consider it as an acquisition channel in its own right.

So we played on the complementary nature of target uses and browsing habits, to maximise the generation of applications.

For future students, the mobile version focuses on immersion and design, while the desktop version is more in tune with parents’ need for information and reassurance.