Sweet

Connected and chocolate wishes.

Sectors
  • Tech
Know-how
  • Event and innovation

An olfactory and gourmet experience.

Situation & challenge

Increase the user experience through a sensory experience.

To translate its values, the agency decided to create a visual, sound, but also taste, olfactory and tactile experience with the ambition of immersing the user in its lush chic universe.

 

Strategy

A personalized mystery operation

All users received a box of chocolate with a mysterious personalized card with a code. By tasting passion or crunchy, the user takes his marks in the universe of the agency to discover a unique and directly addressed message.

Creative Idea

Accessible at your fingertips

This greeting card becomes the key to an offline and online experience for a total and unique immersion. It opens the door to a chic and lush universe that translates the agency’s values.

You should think bigger