A new campaign to promote carpooling
Sectors
- Tech
Know-how
- Activation / Campaign
- Film and Video
Citygo takes the self-drive route
Situation & challenge
Towards the end of individual car use
After an initial brand campaign to present its identity and values to the general public, Citygo is now looking to launch a second campaign to combat auto-solism: convincing drivers to put an end to the individual use of their car on a daily basis, thanks to urban car-sharing.
Strategy
Many are better than none
The vast majority of French people say they prefer to be alone in the car.
But when you think about it, is it really justified?
Compared to other everyday situations that really require solitude, we wanted to humorously underline the ridiculousness of self-sufficiency and present all the advantages of urban car-sharing.
Creative idea
There are good reasons for wanting to be alone. But in the car, there are none
What could be more unpleasant than to be disturbed in the middle of a moment of relaxation, when you’re grieving, when you’re trying to fall asleep, or when you’re in the wee hours?
These are the kinds of situations that call for peace and quiet and really justify solitude, unlike driving.
With 4 mini-films, we’ve got the message across, straightforwardly and with plenty of humor.
Our guidance
Four digital spots supported by a media plan
The troublemaker invites himself to the bathroom, to meditation sessions, in the midst of grief and even in bed!
Social media variations
The four films are also available on Citygo’s Youtube, Instagram, X and Facebook accounts.
Shooting
A new photo shoot was carried out to renew the key visuals and refresh the campaign.
Key visuals
