Candia Professional places creativity at the heart of its brand.

A major player in the B to B dairy sector, Candia Professional wishes to strengthen the power of its brand, in particular vis-à-vis chefs from the Asian continent and the Middle East, who are particularly sensitive to French know-how.

With the conviction that the brand has all the ingredients to become a top of mind in the culinary sphere, Sweet Punk rethinks the brand promise of the French advertiser. By relying on its sex appeal, Candia Professional positions itself as a broth of creativity made in France for professionals around the world. More than a service provider, the brand is transformed into a true creative partner.

New editorial charter

• An editorial concept based on the notion of transmission.
• Highlighting Candia Professional’s authentic know-how
• This territory makes it possible to creatively enhance products and international influence.

• The visual identity has been completely redesigned at the crossroads of the delicacy and technicality of Candia Professional products
• a rich palette of colors on a darkened background supports the brand’s premium universe
• an organic circle, in perpetual movement evokes the spirit of creation
• a feeling of floating, weightlessness values quality and simplicity

Site

• a new website designed as an inspiration tool for chefs
• an interactive wall of innovative recipes
• “member” access with exclusive content allowing loyalty of the chefs and the implementation of a CRM strategy.

Instagram support

• We made Instagram the brand’s social media home.
• a dual strategy: very aesthetic visuals to penetrate the network, highly charted visuals to develop attribution to Candia Professional.