New website for the specialist in complex construction.
Sectors
- Corporate
Know-how
- Website
The Bouygues Construction subsidiary reveals its technical expertise.
Situation & Challenge
An ambition and positioning without borders
A Bouygues Construction subsidiary specializing in complex building projects, Bouygues Bâtiment International wishes to highlight the group’s technical expertise and achievements.
Creative Idea
Aesthetics, thoroughness and emotion
Like a virtual exhibition, the artistic direction gives pride of place to the image and invites users to admire the group’s achievements.
Expressing the premium positioning, the black background and the vertical lines soberly affirm its status as a leader and pioneer in terms of innovation.
