The eco-designed site that shares good green ideas
Sectors
- Associative / environment
Know-how
- Website
An inspiring and motivating website
Situation & challenge
Raising ecological awareness
Today, everyone knows that ecology is no longer just the preserve of enlightened climatologists. What remains a problem, however, is everyone’s ability to respond and act! Faced with the challenges of climate change, the Bouches-du-Rhône department wanted to use this new tool to raise collective awareness across its territory.
Strategy
An eco-designed site to inspire ecological action
Pour attirer un large public et offrir des contenus adaptés aux différents niveaux de conscience écologique individuel, le site a été éco-conçu. Chaque aspect a été pensé pour minimiser l’empreinte environnementale tout en maximisant l’impact local.
Le site propose des contenus qui inspirent et motivent à agir pour l’écologie au quotidien, les contenus ont été pensés pour les utilisateurs, ils peuvent découvrir les informations selon leurs besoins et leur degré d’engagement.
Creative idea
Think outside the box by creating a sense of belonging and trust
The aim of the site is to be a trigger for local action by its users. The universe has been designed to share the values of ecology, with the aim of breaking down preconceived ideas about eco-designed sites.
The artistic direction is revealed through a colorful and illustrative approach, using natural hues inspired by local colors. This vibrant identity, combined with a playful dimension, accompanies the educational message conveyed by the site.
