the story of women micro-entrepreneurs in immersive experience.
Sectors
- Bank and insurance
Know-how
- Website
- Brand content
#thelittlebigmouvement, micro-finance is transforming the world on its own scale.
Situation & Challenge
30 years of microfinance
BNP Paribas wants to celebrate its 30 years of involvement in microfinance and the real positive effects that this activity has on the economy, especially women in low-income communities
Creative Idea
Portraits of women who change the world
Link the portraits of women with a single thread with strong emotional value.
The story begins with the origins of BNP’s engagement with these women, before focusing solely on their stories. The goal is to create a bridge between information and emotion by putting their success in the foreground and in the background the role of BNP Paribas.
For this, Sweet Punk has taken the side to tell how, by small actions, on their scales, these women participate actively in the construction of a better world.
Results
The first digital exhib
