Biologique Recherche is getting a makeover on video.
Sectors
- Beauty and style
Know-how
- Film and Video
In the shoes of a luxury skin care brand.
Situation & Challenge
A luxurious launch on Youtube, between proximity and expertise.
With 40 years of experience, Biologique Recherche has won over the biggest stars thanks to its unique, innovative and personalized treatment protocols. Today, this luxurious and exclusive brand wishes to reconcile expertise and proximity through the launch of its new Youtube channel.
Strategy
Create content like Biologique Recherche.
The expert dermo-cosmetic brand trusts Sweet Punk to perfect its homemade content created during containment. The videos are then enriched with a strong and differentiating storytelling and a premium and qualitative artistic direction just like the products and services that Biologique Recherche offers to its international clientele.
Creativ idea
Beyond the tutorial, a personal meeting.
Sweet Punk has created a series of 5 videos in which the brand supports, advises and reassures its community. Each video offers a customer testimonial and in-depth analysis from a Biologique Recherche specialist. Medical expertise establishes a relationship of trust and discussions take on the appearance of confidences. The brand provides responses tailored to the issues encountered by members of the community through genuine confidential, intimate and unique interviews.
