Protein brand launch for everyday athletes
Sectors
- Food
Know-how
- Social media
Situation & challenge
Supporting the launch of the brand by leveraging influence
Arla Protein has positioned itself as the brand for everyday athletes, supporting everyone’s efforts every day.
Whether we’re sporty or not, we all have protein needs, and it’s with this in mind that the influencers have been selected: sporty, but not just!
Strategy
All Everyday Athletes
In our everyday lives, we have to deal with those little annoyances that require a little extra effort to get through the day.
A faulty alarm clock, a missed tube journey, a restless night – it takes strength to overcome these everyday, ordinary situations.
We are #AllDailyAthletes.
Arla Protein has positioned itself as the necessary aid for everyday athletes thanks to its range of ultra-protein yoghurts and its natural taste.
Issue
To become France's favourite high-protein milk desserts
Arla Protein, having conquered the markets of Northern Europe, is now turning its attention to France to become ‘the French people’s favourite high-protein milk products’.
Taking advantage of the dynamic sporting context in 2024, Arla Protein is rolling out
its 1st activation campaign in France, highlighting its rich protein content and the naturalness of its products.
Our conviction: to find content creators who are active in their daily lives and capable of conveying the brand’s strong values.
Our everyday athletes
Fulgence Ouedraogo is a former professional rugby player! In addition to his daily life as a former sportsman, he’s also a father with a wide target audience: from the more sporty to the more lifestyle-orientated.
Maryline Demangel has sport in her daily life: she runs races and trails all the while having a very active family life, perfect for our target audience.
As a dietician, Nouchka Simi has every right to present the composition of the Arla Protein range to support the naturalness of the products.
