Alhive challenges its identity.
Sectors
- Culture and sport
Know-how
- Brand strategy and advice
- Identity / Branding
The 90 days body challenge strengthens its game.
Situation & challenge
A brand that wants to gain mass.
Imported from Germany in 2016, the 90daybodyChallenge fitness program and ALHIVE dietary supplements have won over many fans. But after having been emulated in several European countries, the concept, overexploited by competition, ended up running out of steam. How to emerge in a saturated market with a highly codified and not necessarily attractive theme?
Strategy & creative idea
Towards a unifying brand: Alhive
Sweet Punk accompanied the evolution of the challenge through the creation of a strong and ambitious brand. Our strategy: go beyond the product promise to go into the affective and the human. To achieve this, the agency is inspired by the social codes of lifestyle and the power of the community. Like a rebirth, Alhive symbolizes the meeting between the person we are today and the person we will be tomorrow.
Ressources strategy
Réaffirmer sa légitimité
New identity
Ambitious, the brand promises to position itself alongside those who want to feel better, in their bodies and in their lives. Alhive is a gateway to a new mindset and a new way of life.
New baseline: “Tomorrow takes shape today”
Visual Identity
a benevolent and warm tone that engages proximity. A dynamic editorial vision that focuses on motivation, projection into the future, without sacrificing the efforts necessary to improve the present.
Editorial Identity
a benevolent and warm tone that engages proximity. A dynamic editorial vision that focuses on motivation, projection into the future, without sacrificing the efforts necessary to improve the present.
Presence in mind
Brand content
We are increasing the number of daily speeches and blog articles by guaranteeing brand consistency via visual and editorial guidelines. The speeches are therefore coherent, tuned and powerful.
Activation
“Back to school” le premier programme sportif au bureau.Prolongement chronologique du summer body, le programme “Back to school” est une activation sur le mois de septembre pensée pour maintenir sa forme physique tout en travaillant. Une déclinaison de tutos et de conseils en story Insta et en post Facebook pour motiver les utilisateurs même dans la grisaille de la rentrée.
Become a social brand
Social Media
Objective: to offer real social media coaching, human, practical, motivating.
Results
Emerging in a saturated market? Challenge taken up.
With the strategy in place, Alhive has become a key player with a powerful brand that unites an ever-closer community. With this new positioning and this means strategy, Alhive has gained 30% more members, and the counters are running.
The new logo is carried by an interweaving of letters which recalls the constant and benevolent presence of the ambassador coaches.
New baseline: : Demain prend forme aujourd’hui.
Website
The site, the coach's window
Both a source of information and entertainment, the site seals the spirit of the brand and deepens this positioning as a virtual coach.
social media
30% of followers won in social media.
