Afer Génération: new insurance for savings

Against a backdrop of dynamism in its sector and a lack of differentiation the Afer (Association française d’épargne et de retraite) brand image, the membership portfolio is shrinking, necessitating a strategy of reconquest.

This new offer represents not only a commercial opportunity, but also a strategic lever to reaffirm Afer as the defender of savers, while consolidating Abeille Assurances’ position as a solid and reliable commercial partner.

The aim is to build a coherent communications strategy that aligns the words spoken and the vision of the two players.

Successfully identifying and promoting differentiating arguments, while ensuring a fluid and harmonious presentation of the offering, is crucial to standing out and convincing in an environment where credibility and conformity are paramount.

Relying on the reliability and reputation of a solid partner like Abeille Assurances, while highlighting Afer’s mission as an association and its commitment to savers.

This is the power of this product.

The communication strategy is divided into two stages: firstly, an initial phase to affirm Afer’s social positioning, then the launch of the product with a product launch with communication focused on its benefits.

We are convinced that the more Afer’s mission is highlighted, the more attractive its life insurance products will be.

A publicity on behalf of Afer could increase the appeal of its policies, provided that its policies, provided that its associative role as a defender of savers’ rights, its involvement with political institutions and its influence.