Three key nominations to the Sweet Punk Executive Commitee
Agency life
Sweet Punk, Ekstend Group's creative agency, continues its development strategy with three key management appointments.
Julie Brun, currently Brand Director, has been appointed Deputy Managing Director in charge of New Business and Strategy, demonstrating the agency’s determination to strengthen its value proposition and win new customers.
Julie Brun joined the agency as Consulting Director and has since managed a number of tenders (Optical Center, Châteauform’, Citygo… ). Julie supports the agency’s customers in all aspects of their communications strategy: branding, campaigns and activations, brand awareness and social media. She has over 10 years’ experience in agencies such as Publicis Marcel, McCann and DAN/TBWA. Her main mission will be to put the agency in front of brands that match Sweet Punk’s Don’t be Boring DNA, and will continue to bring her strategic vision to the agency’s key accounts.
Two years after joining Sweet Punk as Account Director, Matthieu Viard has been appointed Sales Director, in charge of the agency’s sales strategy and the entire Customer Relations team.
Formerly with Havas Paris and Change, Matthieu has demonstrated his ability to manage some of the agency’s major accounts, including Pago, BUT, La Banque Postale and the French Basketball Federation. His mission will be to support customers in their development and transform each interaction into an opportunity for fruitful collaboration, ensuring that the agency continues to respond proactively to its customers’ needs with tailor-made solutions.
Pauline Maisonnave becomes Director of Digital Operations and Production, in charge of steering the agency.
Previously Project Director, then Chief of Staff, Pauline Maisonnave (ex Mazarine Digital, Les Poupées Russes) joined Sweet Punk 5 years ago, where she piloted the agency’s main digital productions (Pathé, La Banque Postale). She will be assisting management in steering the agency, and will be responsible for the overall organization of the agency, ensuring production quality and efficiency, and for all digital production.
These appointments testify to Sweet Punk’s commitment to promoting its in-house talent, and its desire to win new customers by strengthening its value proposition in the marketplace.
“After 12 years of history and rapid, steady growth, we’re keen to support the brands that match us, and to whom we match. Our DON’T BE BORING promise can speak to brands that are powerful, iconoclastic, or need to become so. We have every confidence in our teams to put the agency in front of these brands and meet their needs with our DNA”,
Stéphane Pointin and Alexandre Castaing, Associate Directors and Founders of Sweet Punk.