Identity & Branding
Spread your identity more than ever.
Mastering a brand's image is essential to its longevity and consistency. With social networks, she opens up to interactions with her audience. It can thus be shared, amplified or even diverted. In this inevitable perspective, designing a solid and coherent social branding charter is necessary.
The charter must be built and flexible by adapting to variable constraints and a large number of supports. It must necessarily have foundations that are deeply rooted in company codes and values. By adjusting the various components of speech and identity as closely as possible, this ensures the integrity of the brand in an open world.
The proof in pictures
A complete social branding is built from several angles. According to the speeches and the posture of the brand, it must first be consistent with a positioning, a tone and a strategy of previously identified content. For this it relies on the brand platform. In essence, it is available in a large number of formats. On media sometimes animated such as video or carousel thumbnails for example, and of course, for all the specifics of social platforms. From the banner to the profile icon, including all the specific inserts. The charter and its graphic design must be designed if not adapted to these constraints. Should we embrace a varied number of iconographies or, for example, limit ourselves to illustration? The elements then join the brand’s brand book.
To focus the thinking and the execution methodology, you must first ensure the content strategy, even the strategic planning and establish the most suitable elements.
Social network codes imply a form of mimicry that tends to smooth out the particularity of brands. We recommend working essentially around the specific features desired and thus establishing a rewarding differentiation.
The editorial charter plays a key role in this posture because it builds a general tone as important as brand identity in the graphic design aspect.
Target analysis is a founding element of social branding because it helps to orient the publication typologies and best adapt the graphic charter elements to the desired content.
Finally, the notion of conversation with different audiences must guide the choices of social branding, because the users themselves are an extension of the brand by appropriating its codes and creating content.