Life in XXL for young workers

On the occasion of the launch of So Actif, a consulting and information platform for young workers, Société Générale entrusted Sweet Punk with the launch strategy, with the particular challenge of striking a big blow to bring new professionals to the So Actif site.

The end of studies marks a turning point in his life, his goals and his relationship to banks. Our strategy: to show young workers that by taking a step towards Societe Generale, their lives and their projects would take on a whole new scale.

Make the promise of So Actif physical through a stunt in Montpellier: encourage passers-by to “take the first step” with Société Générale by going on stage, and see their projects come to life in a grandiose way.
We therefore designed an interactive show combining video mapping, kinect capture and sound and light show. The improvised choreography by passers-by is then captured by a motion detector, and reinterpreted by pre-recorded videos of pro dancers projected onto the facade of the Fabre museum, making the moment as enjoyable as it is spectacular.

the video of the event was viewed 600,000 views on social media.
More than 130,000 visits were generated to the So Actif site in the 3 weeks following the event.