Video creation to the aid of prevention.
Sectors
- Associative / environment
- Bank and insurance
Know-how
- Activation / Campaign
- Brand content
Grand angle,
the first video creation competition for prevention.
Situation & challenge
Give visibility to invisible risks.
The Maif Foundation has set itself the ambition of raising awareness of the risks of everyday life by allowing the results of its research to be accessible to all. To give maximum visibility to her studies, she is looking for an innovative device to reach the general public.
Strategic Axis
An unprecedented competition to warn about risks
To meet this challenge, Sweet Punk made the strategic and creative choice to give voice to outside experts: amateur videographers. The agency imagines and implements a complete ecosystem around the competition, from promotion to the dedicated website through the event’s strategy for the ceremony.
Results
- Number of contest editions: 5
- Number of videos highlighting the research: 393 cumulative participations
