A well-viewed store system.
Sectors
- Corporate
- Retail
Know-how
- Event and innovation
A well-viewed store system.
Situation & Challenge
Look at opticians The leader in optical glasses wants to re-enchant its customer journey in store to seduce the BtoB target of opticians and help them stand out from the competition.
The leader in optical glasses wants to re-enchant its customer journey in store to seduce the BtoB target of opticians and help them stand out from the competition.
Strategy
A well thought out course
We’re leveraging Essilor’s strengths in-store to tell a story throughout the user experience. Introduction, explanation, conversion: the journey follows a coherent argument that is built with the customer experience.
