Chromatic virality for Petit Bateau.
Sectors
- Beauty and style
Know-how
- Activation / Campaign
- Social media
- Brand content
The instagram game of millennials.
Situation & Challenge
Make worship even more cult.
Petit Bateau, an iconic ready-to-wear brand in France, has revisited its star products in a colorful range. Their ambition? Make this “Iconicolor” range the star of social networks.
Stratégie Axis
50 shades of UGC on Instagram.
To celebrate color, head to Instagram, to mark the spirits and the feeds with a viral operation. By taking inspiration from the graphic codes that make the power of the network, we design a challenge that capitalizes on the content generated by users.
Concept & mechanical
#cachecachecouleurs, a playful competition against the tide.
If Instagram is usually used to show off, we challenge the community by asking them to hide. How? ‘Or’ What ? Using clothing that matches its environment to blend in with the decor.
Results
A rainbow all over the planet
- Number of photos posted: 2,639 publications
- Device deployed in 9 countries
- 500,000 views on the promotion video
