Offer an interactive trip to expat students before their big departure.
Sectors
- Beauty and style
Know-how
- Activation / Campaign
Rewards
- CSS Design
Offer an interactive trip to expat students before their big departure.
Creative Idea
Total immersion in a home trip.
By capitalizing on the dream from elsewhere, we have designed an interactive first-person video simulating a student trip to Brazil. Over the choices offered to the user, the experience scenario adapts and information on Société Générale products is distilled in a subtle and fun way.
Simulation flirts with reality: the user can take photos, send messages and choose his program like on a real trip.
Situation & Challenge
The thrill of the unknown, but guaranteed to be well accompanied.
Student life often goes hand in hand with exploring the world. Societe Generale wants to show a young target, still little used to banking issues, that it understands them and knows how to support them without hampering their taste for adventure.
Strategic Axis
Through the eyes of users
Rather than making banking the heart of the system, we preferred to make the consumer the main subject of the experience. The objective: to show that Societe Generale knows how to put themselves in their place, a guarantee of support that understands their challenges.
Results
- more than 100,000 visits
- 83% of completed forms
- Css design Awards won
