Brilliant e-commerce activation.

To thank its consumers and mark the spirits for the holiday season, Kérastase wishes to distinguish itself by a digital experience on the theme of Christmas.

The experience had to live up to the brand’s luxurious elegance. We wanted to premiumize the Christmas codes to enrich the universe of the brand by reinventing the opening of gifts through the prism of luxury and digital.

The experience took the form of a virtual Christmas tree made entirely of luminous spheres. A refined setting in WebGL in which the user can freely navigate. Each tree ball is a chance to participate and win gifts: a wonderful, non-intrusive contest that reinvents the codes of the genre.