Ariane 6 crashes into Paris in FOOH
Sectors
- Corporate
Know-how
- Activation / Campaign
- Brand content
A social campaign that doesn't pretend
Situation & challenge
To celebrate the first launch of the Ariane 6 launcher, symbolizing Europe’s return to space after a year without a launch, we decided to bring Ariane 6 closer to Europeans, in the heart of the French capital.
We took advantage of the closure of the Place du Trocadéro on July 1, 2024…
It certainly wasn’t the Olympics that closed this legendary Parisian square to the public…
Realization
Creation of an HDRI from some fifty photos taken on site.
Integration of 3D elements and work on luminosity and textures to obtain the same lighting as the set elements.
Work on textures (irregularities and slight defects) and effects (Fake Zoom, slight tremors, sound design) to enhance realism.
The steps
Le livrable
Stratospheric results
All-time record number of likes
- 1.9 million views
- 1.4 million unique accounts affected
- 32,000 likes
- +2.500 followers on this post alone
