Mirage and reality at 360

In a world that is becoming more and more dematerialized, virtualized, avatarized, interactive and immersive, virtual worlds are the first medium to offer brands spaces that are free of all constraints in order to be experienced by their community. These worlds offer immersive spaces where the Internet user becomes the avatar who entertains himself, interacts with his world and his community.

Thanks to its virtual 3D feature, the metaverse and any virtual world are an experience apart, an experience outside the resolutions of the website. Through their interactions, they offer a new way of communicating by transforming targets into communities and communication media into brand spaces.

Engaging, building a community, ensuring retention by offering an emotional and meaningful experience requires building a concept supported by a real game design.
This is what we build for each project linked to a virtual universe in order to make it the best community and interactive experience at the service of the brand's values.